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Communications & Community Engagement Lead

Terra Centre

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Mission            Empowering Teen Parents to Succeed

Vision              Teen Parent Families Thrive and Enrich our Community

Job ID              20-005TERRA

Communications & Community Engagement Lead

As a non-profit organization that has been serving pregnant and parenting teens in Edmonton for almost 50 years, Terra is recognized for its leadership, innovation and collaboration. Annually, more than 600 young parents and their children benefit from a comprehensive range of services. Through the compassionate work of the staff, we help parents and children to develop and reach their full potential by recognizing and responding to their unique and individual needs. Terra Centre staff are guided by the Code of Honour which supports, respects, and celebrates our families and staff (https://terracentre.ca/what-is-terra/careers/). If you share our values and support our mission and vision, please consider joining our team.

Job Overview:

The Communications & Community Engagement Lead is a multi-faceted position responsible for all aspects of internal and external communications at Terra, with a strong emphasis on raising Terra’s profile in the community.

By creating and sharing Terra stories with a range of external stakeholders, this role plays a key role in inspiring support from the community. As a member of the Resource Development team, this role also supports fund development initiatives including fundraising events, donor stewardship activities and community fundraising.

As the department is rapidly growing, the ideal candidate will thrive in dynamic environments and is excited by new opportunities and managing a diverse portfolio of projects.

Key Responsibilities:

  • Play a leadership role in Terra’s external communications including developing and executing social media strategy, developing communications pieces (community report, cases for support, newsletters, donor updates etc.)
  • Develop, implement and evaluate the agency’s communication strategy, which reflects internal and external communication priorities, as well as additional communication plans
  • Develop and execute strategies to identify new fundraising opportunities and initiatives with corporations, community groups, or through third party giving
  • Play a lead role in crafting Terra stories and actively seek opportunities to share those stories with partners, donors, stakeholders and the community at large.
  • Support the creation of donor-centred fundraising materials including but not limited to drafting cases for support, donor presentations, proposals, thank you letters and impact reports
  • Play a key role in the planning and execution of donor events and stewardship activities including Deep Roots, Terra Tours and other special thank you initiatives
  • Support the communication needs of the C5 partnership

Desired Behavioural Competencies

Terra’s values are core to the organization. We strive to hire individuals who possess these behavioural competencies at all levels of the organization. Terra is committed to building leadership capacity internally and actively creates opportunities to foster and develop these competencies with all staff.

  • Personal Leadership: Practices inclusion, communicates openly and effectively, demonstrates self-awareness.
  • Productive Relationships: Develops networks, collaborates, develops self and others.
  • Results Focus: Applies outcomes-based problem solving and systems thinking, demonstrates evidence-informed decision making.
  • Service Excellence: Practices innovation, facilitates a culture of learning, demonstrates continuous improvement.

Qualifications and Key Skills

  • Minimum of five years of relevant experience in communications/marketing in a non-profit environment. Business development or event coordination is considered an asset.
  • College or university diploma/degree. Preference will be given to candidates with education in event management, business, communications, public relations, non-profit management.
  • Demonstrated understanding of fund development and donor stewardship best practices.
  • Excellent relationship-building skills; demonstrated ability to work productively with a variety of internal and external stakeholders to identify, promote and achieve fundraising priorities.
  • Expert knowledge of Microsoft Office – Word, Excel and PowerPoint.
  • Experience presenting to and communicating with diverse stakeholders; strong active listening skills and the ability to adapt messaging to different audiences.
  • Knowledge and experience with a variety of social media platforms (e.g., Twitter, Instagram, Facebook, etc.).

Other requirements

  • Ability to work evenings and weekends as needed.
  • Clear Criminal Record Check and Child Intervention Check dated within 30 days of commencement.
  • Personal vehicle and valid class 5 driver’s license is required.

Job Conditions

The Communications and Community Engagement position is permanent full-time role (37.5 hours/week) working out of Terra’s downtown office (9930 106 Street NW). The office is open from 8:30 a.m. to 4:30 p.m. Monday through Friday, however hours of work will vary based on the needs of the position and agency. This may include working occasional evenings and weekends.


Terra has intentional practices in place to achieve fairness in employment and create a diverse workforce. No person will be denied employment opportunities or benefits for reasons unrelated to their abilities.

Recruitment and advancement will not discriminate on the grounds of any protected characteristics under Alberta Human Rights or Canadian Human Rights legislation.

Individuals will be recruited to positions based on their demonstrated skills, qualifications and attributes required for employment and alignment to agency core values.

Salary: Based on education and experience. Upon completion of a probationary period, we offer a comprehensive, competitive, extended health benefits package including RRSP contribution.

We are hosting a virtual information session on Monday, November 16 from 4:00-5:00pm for all candidates. We hope to give interested participants a better understanding of the role and what it is like working at Terra. Please RSVP to hr@careersforcommunity.ca by November 13. A link will be provided to join the virtual meeting once you have confirmed your attendance.  This information session is not mandatory but is encouraged.

How to Apply

To apply for this opportunity, please email your résumé and cover letter to: Human Resources, hr@careersforcommunity.ca. Please include ‘20-005TERRA, ‘Communications & Community Engagement Lead’ in the subject line of the email.